With over 28 years’ experience in the cosmetics industry, this British company creates cosmetics, skincare and haircare on a global level. Why are they revolutionary? They create products faster than any brand on the planet. They deliver the highest quality products at the most affordable prices. They believe that everyone – no matter their sex, ethnicity, age, budget or location – should be thrilled by makeup. They use their consumers to promote our products. Who could do a better job than those who spend their hard-earned cash on our cosmetics? They are 100% cruelty free. None of their products are tested on animals. The majority of their products are also vegan (see the product description page for details on this).